Vol. 4- No. 4
Article title:
The impact of social media on the development of SCRM system: The study (Mellat Bank of Isfahan city)
Authors:
Fatemeh Kiani; Ghoam reza Esmaelian
Abstract:
The aim of this study is assessing the impact of social media on development of SCRM system in Mellat Bank of Isfahan city. This research method is functional based on objective. The populations of this study are the customers of Mellat Bank in Isfahan city and Morgan table was used to determine sample size, which it was calculated 384.
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Article title:
Factors Influencing the Intention to Consume Processed Fish with an Approach to the Theory of Planned Behavior (Case Study: Customers of Fishery Products in Tehran)
Authors:
Seyed Mohammad Kazemi; Zahra Alipour Darvish; Shadan Vahabzadeh
Abstract:
The aim of this study is to identify the factors influencing the intention to consume processed fish with an approach to the theory of planned behavior (TPB) among the customers of fishery products in Tehran. The conceptual model of TPB was used to investigate these factors and determine the intention to consume processed fish. The statistical population included the customers of fishery products in Tehran. The convenience random sampling method was used to select 384 subjects as the sample.
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Article title:
The effect of e-ticket selling quality in airline websites on customer’s e-loyalty
Authors:
Mohsen Kazemei; Farideddin Allameh Haeri
Abstract:
Nodaway , we can observe that internet penetrated in all of life sections and appearance of mechanical life and all of requirements that are related to this situation , turned digital delivery as alife requirement.In this regard, the present research investigates the e- ticket sale quality on customer’s e-loyalty in airlines’ websites. In this research regarding the research model, we have one main hypothesis and 5 sub-hypothesize. Ours statistical population included unlimited number of Homa airline customers and we choose 261 individuals as sample randomly.
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Article title:
Effective supplier integration capabilities for sustainable competitive advantage (Case Study: Isfahan Province Plastic Industry)
Authors:
Somayeh Hatami; Seied Mohammad Reza Mir Ahmadi
Abstract:
Todays the main role of success in business is competitive power considering the important role it plays in the position of corporate competitiveness and productive in this study, the effect of supplier integration capabilities of competitive advantage for the plastics industry has been Isfahan province. In this context, the main hypothesis of the impact of supplier integration capabilities of competitive advantage and seven subsidiary assumptions include the impact of integration processes supplier flexibility, the impact of supplier integration capabilities in cost efficiency, flexibility, impact on the performance of marketing processes, the efficiency of performance marketing costs, the impact of supply chain complexity as moderating variable on the relationship between supplier and flexible integration processes,
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Article title:
The effect of relationship marketing on customer loyalty, quality of communication and services (Case study: life insurance companies in the city of Isfahan)
Authors:
Zohreh Haghshenas Jazi; Seid Mohammad Reza Mirahmadi
Abstract:
The current changing environment has caused manufacturing and service businesses focus on customers and competition. Companies should monitor the interactions with customers and create value for them through understanding their needs satisfied them they provide. The concept of customer retention, relationship marketing is a good way to achieve this goal with its previous customers can be retainedand through loyalty and company profitability to improve their service quality.
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Article title:
A new hybrid approach based on Multi-Criteria Decision Making for project evaluation and selection: A case study
Authors:
Alireza Haghighi; Parshang Dokouhaki
Abstract:
Project selection is an important issue in project management, specially for the organization which are project oriented. This paper, presents an approach based on analytical network process and Fuzzy-DEAMATEL to evaluate and rank the projects of an active organization in the field of oil and gas. Analytical network process (ANP) that present in the current paper is developed by combining the analytical hierarchy process (AHP) and fuzzy-DEAMATEL and there is no need to build super-matrix and doing cumbersome calculation. The proposed approach in applied in a project oriented organization for 5 projects, results confirms the effectiveness of proposed approach.
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