Vol. 3- No. 4
Article title:
Identify and ranking the effective factors of brand on consumer buying behavior (case study of Clothing industry)
Authors:
Azin Bohlool; Maryam Majidi
Abstract:
Trade names in the current economics of the world are as cornerstone elements of business. Trade name is considered to be as intangible assets of each company that is as a valuable source for companies. the identity of brand name is one of the features of brand name, and that is regarded to be as most important issue in managing brand name. The brand name cause to happen positive behaviors from the costumers' side like loyalty, mouth-to-mouth advertisement, visiting, and re-buying, and that is very important in relational marketing. for each brand name to be rich, that should recognize the identity of itself at the beginning terms of formulating the brand name, and that should shape in this image the mind of consumers.
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Article title:
The designing of the mathematical model of the ideal planning for portfolio selection of the sub-categories of the exports insurance
Authors:
Farideh MosallaiZadeh
Abstract:
According to this fact that Iran Insurance industry has recently been in the path of liberalization and privatization, which implies that the insurance companies take steps to protect of themselves and retaining of the market share in the way of the adoption of strategic planning and appropriate strategy marketing.The present article,to identify of the subcategory of the exports insurance, by using of the ideal planning model provides the way for selecting and allocating of the enough resources to those areas that are placed in the higher priority.
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Article title:
Globalization and Its Role in Iran Educational System
Authors:
Abolfazl Shakeri; Behnaz H. Gholipour
Abstract:
Globalization seems to be all communities moving towards a united world, in which everything is touched and regarded in a global scale. To this end, reference can be made to economic consequences of globalization for the educational system, including more attention to the technical and vocational education and further utilization of the information technology. On the one hand, establishment of more cultural links and identification of other cultures can be regarded as opportunities in the disposal of training and education. So, globalization poses opportunities and challenges ahead of the educational system in general and of Iran in particular.
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Article title:
The Impact of Brand Awareness on Re-purchase Intention of Customers With Trilogy of Emotions Approach
(Case Study for Cell Phones)
Authors:
Abolfazl Ekhveh; Zahra Alipour Darvishi
Abstract:
The purpose of this study is to evaluate the impact of brand awareness to re-purchase intention of customers with trilogy of emotions approach. The study population consisted if all the people in Yazd. As the research sample, 384 people who went to cell phone shopping centers in Yazd province responded to the questionnaire. Cronbach's alpha was used to determine the reliability of the questionnaire, and its values was 0.87. To examine the effects of brand awareness on purchase intention, structural equation modeling and AMOUS and SPSS softwares were used.
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Article title:
Identifying and ranking the factors influencing the gray marketing and its impact on borderline markets
Authors:
Nazila Hatmi Madani; Naser Azad; Asghar Moshabbaki
Abstract:
One of the major issues of international trade is gray market or parallel import. The main reason for its development in international trade is the price differences between countries which makes independent risk taker or buyers get into the market and they buy products in low-cost countries and export to countries with a high price and take advantage of price disparity. Usually this type of import occurs in external distribution channels of firms’ channels, networks and legal channels. In this regard, given that one of the most important factors in borderline markets is gray marketing issue.
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Article title:
The study relationship between services features, job satisfaction and customer satisfaction (Case Study: Fanavaran Petrochemical )
Authors:
Nasrin Emamreza; Gholamreza Heydari Kord Zangane
Abstract:
Customer satisfaction,in fact is utility amount that the customer acquire it, due to the different characteristics of the product. Customer satisfaction leads to customer loyalty and thus it will entail of increasing the company's reputation and also increase the company future profitability. On the other hand, services has been known widely as the main explainer success of an organization in today's competitive environment. Any decrease in customer satisfaction due to poor quality of services has cause of concern within it.
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Article title:
Solving EED problem by fuzzified Multi Objective Simulated Annealing
Authors:
Seyed jalal Seyed-Shenava; Alireza Noruzi; Hamed Mousazadeh
Abstract:
The potential and effectiveness of the newly developed Pareto-based Multi objective Evolutionary Algorithms (MOEA) for solving a real-world power system multi objective nonlinear optimization problem are comprehensively discussed and evaluated in this paper. Specifically, non-dominated sorting genetic algorithm (NSGA), niched Pareto genetic algorithm (NPGA), and Multi Objective Simulated Annealing (MOSA) have been developed and successfully applied to an environmental/economic electric power dispatch problem.
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Article title:
The relation between Firm growth, Size and R&D in Iranian electronics industry
Authors:
Ali Dehghani; Mohammad Ali Molaei; Monire Ahmadi
Abstract:
This paper investigates the relationship among firm growth, size, and behavior, such as R&D activity, on the data based 4-digit International Standard of Industrial Classification (ISIC) of firms in the Iranian electronics industry over the period of 1995-2011. The study applies a way Using GMM method to control endogeneity of R&D to verify the validity of Gibrat's law in the Iranian electronics industry. Results show that firm size has a negative effect on firm growth in the case of Iranian electronics firms Therefore our results reject the Gibrat’s law.
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Article title:
The Role of Corporate Intellectual Capital on Profit or losses
Authors:
Safiye Bakhshani
Abstract:
Lack of knowledge about intellectual capital accounting and its role in the process of creating value cause the financial statements not to show most of the values for the shareholders and other users. This research investigated the relationship between financial performance of the companies in food and beverage industry listed in Tehran Stock Exchange and the components of intellectual capital. Accounting profit (loss) was used as a performance indicator. Pulic’s value added intellectual coefficient was used to measure the performance of intellectual capital. Kolmogrov-Smirnov and Mann-Whitney U tests were used to analyze the information about 127 firms-years of 23 active companies in the industry.
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Article title:
Evaluation and Selection of Supplier Using Analytic Network Process (ANP) and Taguchi Method in Ahvaz’s Ramak Dairy Factory
Authors:
Mohammad javad Mirzapur; Al Hashem; Shokrolah Sharifi; Jamshid Galledari and Mohammad Shakiba
Abstract:
Purchasing directly affect the company's competitive ability. Purchasing managers need to evaluate periodicals performance of suppliers to meet their needs in a timely manner. Suppliers are a critical component of an organization that can have many effects on organizational performance. Through these various effects, a review of the selection of suppliers is essential. Effective factors on the selection process of supplier can be referred to quality, timely delivery, price and service.
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Article title:
The Effect of Trilogy of Emotions on Future Purchase Intention in Goods with High Mental Involvement Based on the Mediatory Role of Brand Awareness (Case Study: Buyers of Samsung, Apple, and Sony Brands)
Authors:
Abolfazl Ekhveh; Zahra Alipour Darvishi
Abstract:
The purpose of this study was to evaluate the impact of trilogy of emotions (cognition, affection, and conation) on re-purchase intention of cell phone buyers who use Sony, Apple and Samsung brands, and examining the effect of awareness of these brands on emotions and re-purchase. Sharifi (2014) model is used for measurement. The study population comprised all the people in Yazd, and 384 people who went to three cell phone shopping centers in Yazd province for purchase have responded to the questionnaire. Cronbach's alpha was used to determine the reliability with the value of 0.87.
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Article title:
Credit Rating of Legal Banks Customers Based on Neural Network and Logistic Regression & Comparing Them
Authors:
Naser Zakeri Niasar; Mahmoud Maloji; Hassan Ghodrati
Abstract:
The main goal of all banks of country is collecting the savings of natural and legal persons and extending facilities to different organizations, corporations and natural persons. Up to now, the problems of loan portfolio management had been the main cause of credit institutes and banks bankruptcy. In emerging economies such as Iran's, it is highly needed to create a transparent, effective and flowing financing system to encourage entrepreneurship and achieve developmental goals. One of the key financing systems which leads to above-mentioned goals realization is credit assessment.
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Article title:
Study of environmental problems caused by non-destructive testing, focusing on the nature of the probe
Authors:
Jahan Taghizadeh; Saeid Moshtaghpoor; Amir Heydari
Abstract:
Ultrasonic sensors (also known as transceivers when they both send and receive, but more generally called transducers) work on a principle similar radar or sonar which evaluate attributes of a target by interpreting the echoes from radio or sound waves respectively. Ultrasonic sensors generate high frequency sound waves and evaluate the echo which is received back by the sensor. Sensors calculate the time interval between sending the signal and receiving the echo to determine the distance to an object.
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Article title:
Applying A Markov Chain Model for Screening of New Product Ideas
Authors:
Ali Mohammadi; Ehsan Javanmardi; Haniyeh Dastyar
Abstract:
Currently, economic activities, including providing services and producing products, take place in an intrinsically dynamic and uncertain atmosphere. Meanwhile, innovation, as an important indicator for business and effective strategy for economic growth, has gained prominence in the majority of services and production communities as well as governments. The purpose of this study is to primarily model production stages of a new product through Markov chains to answer the question how probable it is that an idea leads to a successful product. Secondly, the study seeks to propose a new tool for evaluating and screening new product ideas.
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Article title:
Effects of Brand Social Identity Perspective on Brand Loyalty in Mihan Insurance Company
Authors:
Farzad Fakhimi; Hamid Reza Saeednia; Seyyed Leila Baghaei
Abstract:
The concept of brand identity which is an interorganizational element and one of the main topics in brand and marketing has been less considered. Accordingly, the purpose of this study is to identify the impact of social identity of brand on brand loyalty in Mihan insurance company in Saveh city. For this purpose, the descriptive survey was used. The research data were collected through a questionnaire consisted of 342 clients of Mihan insurance company and the descriptive statistics and inferential statistics (Pearson correlation coefficient test, regression and structural equation) was used to analyze the data.
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Article title:
Ranking effective components on the localization of word-of- mouth propaganda and its impact on the life insurance demand amount (Case study: Pasargad Insurance)
Authors:
Mahrokh Sadat Rasti; Fataneh Alizadeh Meshkani; Siavash Ahmadi Chehrbargh(PhD)
Abstract:
The service sector, today the major part of markets in many countries have allocated under control and dominate of itself.The complex nature of the service that comes from its common features,is along with the increasing growth of the service sector and thus the organizations need for searching the ways to improve of their financial performance and attraction of customers are largely confined in a current very competitive environment.
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Article title:
Investigation of the effect of entrepreneurial tendency on export performance (case study: small and medium-sized food companies of industrial estate of Abbas Abad of Tehran province)
Authors:
Mehdi Noursina; Aminreza Ebrahimzadeh
Abstract:
Undoubtedly, small and medium-sized companies have an undeniable impact on the economic conditions of each country. Today, these companies play an important role in the country’s non-oil exports. Therefore, considering the effective factors in improving their export performance could have a significant role in the country’s economic boom.
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Article title:
Investigation of the effect of competitive strategies on the export performance of small and medium-sized companies in the food industry (case study: small and medium-sized companies of Tehran province)
Authors:
Mehdi Noursina; Amir Mehdi Mojaddar Khalkhali
Abstract:
In recent decades, following the increasing growth of internationalization of trade and the movement of companies to the global market, we are observing the intense competition of competitors to seize more markets. One of the tools that helps companies in this way is the correct use of porter’s competitive strategies.
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Article title:
The effect of the behavior of investors on price bubbles of the Tehran Stock Exchange
Authors:
Mehdi Omidi; Hamid Khajeh Mahmoudabadi; Ali Morovati Sharifabadi
Abstract:
Monetary policy refers to some processes by which financial experts change the general liquidity of economy through the available legal mean in order to stabilize the price level and decrease the gap between actual and potential output. Moreover, the deviation of stocks value from its long-term balance value is called bubble.
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Article title:
The relationship between the role and the importance of "confidence in the capabilities and potentials" on increasing investment in the Tehran Stock Exchange
Authors:
Seyed Ali Akbar Mirhosseini Chahouki; Hamid Khajeh Mahmoudabadi; Ali Morovati Sharifabadi
Abstract:
Economic development is required for progress of all countries in the world that this progress necessary gathering of all capitals. Capital market as part of the financial market, plays an important role in the economy.
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Article title:
The Role of Total Quality Management Excellence in Strategic Change in Keshavarzi Bank
Authors:
Ali Yadamani
Abstract:
This study is a developmental research using a survey methodology based on library research. In addition, note-taking was used to collect the data. First, the literature on total quality management (TQM) has been discussed in order to gain a better understanding of how to use TQM in business and in improving organizations’ performance.
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Article title:
The relationship analysis of theproject, program and portfolio success criteria by Using DEMATEL method –Acase study
Authors:
Mohsen Hasani Anzabi; SiamakHaji Yakhchali; Homeira Khaksar Fasaei
Abstract:
In this study, unlike other studies in the success literature, success criteria have been indentified and also classified with a new approach in terms of distinctions of project, program and portfolio. By reviewing theliterature ofconstruction investment projects and also meeting with the directors of the client, operator, contractor and management contractor, 24 success criteria have been selected.
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Article title:
Investigation of effective factors to improving Outsourcing in the Qazvin welfare Organization
Authors:
Mina Shafii Sabet; Dr Mummad Ataii
Abstract:
Outsourcing is to deposit some liabilities to a company or a third party and contracting with them to do certain things. In other word, in the basic concept, outsourcing means that a part of company’s activities are outsourced. And if fact the company will be out of the process and tasks are performed by a third party. In this study, effective factors to improving outsourcing in Qazvin welfare organization were studied.
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Article title:
Positivity preserving schemes with application to finance: option pricing
Authors:
Mohammad Mehdizadeh Khalsaraei; Reza Shokri Jahandizi
Abstract:
Classical methods based on finite difference equation guarantee linear stability, consistency and convergency of the discrete solution to the exact one. But usually the essential qualitative properties of the solution are not transferred to the numerical solution.
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Article title:
Developing a model representing the priority and the interaction of factors affecting organizational entrepreneurship
Authors:
Masoud ghodsi; Alireza ouriat
Abstract:
The aim of the present study was to examine and develop the interactions among factors influencing organizational entrepreneurship. To this end, the nine factors of AttahirModel were used. These factors include: 1) effective management (the ability to make appropriate planning and the effective employment of human resources), 2) the government satisfactory support, 3) marketing agents (market research and demand), 4) the supply of products and services at the international level, 5) levels of education, 6) the availability of funds and the level of initial investment, 7) unique characteristics
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Article title:
Economic Dispatch Optimization Using Imperialist Competitive Algorithm
Authors:
Seyed jalal Seyed-Shenava; Mehdi Mirzaey
Abstract:
In this paper, the Economic Dispatch (ED) problem has been optimized by Imperialist Competitive Algorithm (ICA). ICA is a population based stochastic optimization technique, originally developed by Eberhart and Kennedy, inspired by simulation of a social psychological metaphor instead of the survival of the fittest individual. In ICA, the system (imperialists) is initialized with a population of random solutions (colonies) and searches for optima using cognitive and social factors by updating generations. The proposed methodology is validated for a test system consisting of 13 thermal units whose incremental fuel cost function takes into account the valve-point loading effects.
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Article title:
An evaluation of Iranian Banking System Credit Risk: Neural network and Logistic Regression Approach
Authors:
Naser Zakeri Niasar; Mahmoud Maloji; Hassan Ghodrati
Abstract:
One of the most important problems that usually banks and financial institutions encounter is the credit risk or unfulfillment of obligations by applicant of the credit facilities in all over the world .The noticeable figure of outstanding claims bank show its importance and consideration. Therefore, various efforts have been done for presenting an efficient model in order to more accurate evaluating and ranking of applicants" credit facilities. In this essay, we have tried to investigate and review the efficiency of the logistic regression models and neural network for ranking of the applicants of the Meli Bank.
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Article title:
Understanding ISO’s 9001 Benefits and its relationship with the perspectives of the balanced scorecard
Authors:
Ali mohammad Mansouri jamshidi; Alireza Slambolchi; Vahid Khasheei Varnamkhaasti
Abstract:
Many companies invest great efforts into achieving appropriate organization and through it better quality of products and services. They try to achieve this in a systematic way following the standard ISO 9001. The purpose of the paper is to clarify the purpose of implementation of ISO 9001 and, in relation to this purpose, to analyze different possible benefits resulting from its implementation. The paper emphasizes that in accordance with its conformance purpose, ISO 9001 is successful in building conformance capability and that by using ISO 9001 practices companies can also benefit in relation to production economics through improved process efficiency and to other competitive capabilities. This paper tries to find reasons and justification for the ISO9001 based quality management system and balanced scorecard.
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Article title:
Bullwhip Effect in Different Network Configuration
Authors:
Meisam Nasrollahi; Alireza Shamekhi Amiri; Jafar Razmi;  Hossein Nasrollahi
Abstract:
The Stock fluctuations usually known as Bullwhip Effect is a very challenging issue in supply chain management. The Bullwhip effect can be considered as amplification in the fluctuation of order, from the retailer to the partners placed upstream of the supply network. In this paper, we describe the network type impact on the accumulation of the individual uncertainty in demand estimation. False demand estimation may cause the factory's production rate greatly exceeds the retailer's sales rate. This will increase stock level in supply network partners, and this effect is amplified in network upstream. The impact of network type on Bullwhip effect is briefly discussed, by illustrative example.
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Article title:
RELATIONSHIP BETWEEN SOCIAL CAPITAL AND ORGANIZATIONAL EXCELLENCE
Authors:
Shayesteh Majidi; Reza Shahhosseini; Mohammad Hasan Fotros
Abstract:
Robert Putnam has been a leading scholar in research of social capital since the publication of his groundbreaking work Making Democracy Work: Civic Traditions in Modern Italy, in 1993. The core of his social capital theory is that activities in informal and formal social interaction settings can create norms of cooperation and generalised trust, leading to positive results for society as whole.
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Article title:
Numerical Simulation of Multiphase Flows Using SPH Projection Method
Authors:
Massoud Rezavand; Mohammad Taeibi-Rahni
Abstract:
The Lagrangian nature of smoothed particle hydrodynamics (SPH) lets track the interface between two different fluids without any need to an interface capturing algorithm. This characteristic has nominated SPH as an attractive method for simulation of complex flows. In present study a multiphase SPH method is presented for Newtonian multiphase flows with a special consideration of surface tension effects at the interface.
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Article title:
Effect of organization vitality on employee performance in Qazvin province Water and Wastewater company.
Authors:
Zahra Daneshvar; Mohammad Atayi
Abstract:
In this research, effect of organization vitality on employee job performance is investigated. The purpose of this research is improvement of employee performances using organization vitality. The statistical community of research includes staff of Qazvin province Water and Wastewater company include 400 person witch the number of 196 person were selected using classified random sampling.
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Article title:
The study of services quality of Export Development Bank by using of SERVQUAL model (Case Study: Tehran Export Development Bank branch)
Authors:
Fatemeh IsaPour; Reza Aghamoosa; Seyyed Mohsen Sayed Ali Akbar
Abstract:
To outreach (Overcome) in service offering to customer requires having of a full commitment to the customer. One of the main ways in which organizations can differentiate their services from the other competitor organizations, is that continuously to provide services with superior quality to other competitors. This study sought to evaluate the service quality in Export Development Bank that to evaluate the relationship between the service variables in this research, 200 questionnaires were distributed and gathered among the customers, employees of Export Development Bank branches in Tehran city.
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Article title:
Modeling, simulation, optimization and control of chemical process Case study: oil and gas up streams
Authors:
Seyed Saeed Madani
Abstract:
This paper investigates a common framework in the field of Modeling, simulation ,optimization and control of chemical process with the emphasis on the oil industry. Oil and its deviations are very important substances and have an inevitable impact on the mankind's role. In this regard, the prediction of its properties and operations could be very important and is necessary to draw an optimal process so as to minimize the waste and decreasing the costs of refinery. At first, some basic definitions are presented and after that a common framework is presented so as to reach an optimal process optimization.
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Article title:
Effectiveness Treatment Exposure And response prevention On Reduce symptoms of obsessive – compulsive
Authors:
Hossein Taghi Derakhshi; Leila Maleki; Ahmad Esmali Kooraneh
Abstract:
The purpose of this study was to determine the Effectiveness Treatment Exposure And response prevention On Reduce symptoms of obsessive – compulsive .The method of this research was quasit - experimental. For this purpose, 30 subjects Patients with Obsessive-Compulsive Disorder (both female and male) who referred to health centers then in two Groups of training and control group were replaced The experimental group received the Exposure and response prevention therapy training and the control group did not receive training.
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Article title:
Select the optimal portfolio using one-factor model
Authors:
Hamidreza Abedinzadeh; Abolfazl Darehzereshki
Abstract:
The capital markets are considered as main pillars of each country and their purpose is collecting small capitals and transferring them to producers. Investment shall be done such to provide the highest efficiency or lowest risk. One of the most complicated and challenging topics in financial literature is securities management and investment factors of market, means the factors or irregular conditions of investor, it seems that with a proper planning and knowledge of the relationship between risk and return, many uncertainties of investment will be resolved and the problem of choosing investment by a decision maker can be solved.
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Article title:
Effect of consumer ethnocentrism and product knowledge on Country-Of-Origin and purchase intention
Authors:
Mahtab Mirzaeifar
Abstract:
Present descriptive survey type study is an attempt to define the very impact of consumer’s ethnocentrism and product knowledge on product’s country of origin and purchase intention. The statistical population consists of consumers of home entertainment appliances of Tehran City out of which 262 persons were chosen through simple random sampling as research sample. A 28-item questionnaire was distributed among them which measured four variables i.e. imported product purchase intention (PI), ethnocentrism (E), imported product knowledge (FPK), and country of origin (COO) (shim & sharma 1987; chang & ching ching 2004; lascu & babb 1995; Okechuku & wang 1988).
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Article title:
Tracking Multiple object with multi const camera in environment by Graph Cut and Filter kalman
Authors:
Parisa jahanshahi
Abstract:
In this study, a powerful method of tracking people was presented based on Graph Cut and Kalman Filter in some fixed cameras. Moving targets appeared by using a background model and background separation. Homography restriction was used for camera correspondence. This method uses the matching of target points on individuals’ busts as their characteristics. The resulted pictures were changed into binary pictures using graph cut segmentation, and the junction points that indicated the individuals’ position were separated from other parts of the pictures. The mean position of the points was measured.
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Article title:
THE IMPACT OFEMOTIONAL INTELLIGENCEONACADEMIC ACHIEVEMENTAMONG FEMALEHIGHSCHOOLSTUDENTS INASSAD ABADCITYOF HAMEDAN
Authors:
Asiyeh Ataee; Hojjatollah Goudarzi
Abstract:
New psychologists believe that emotional intelligence has a significant impact on the success of individuals.This study aimed at investigating the relationship between emotional intelligence and academic achievement among female third grade high school students in Assad Abad city of Hamadan. In this study, the correlation method was used as the research method.
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Article title:
Desingning interactive modelof Key success factors of customer relationship management using structural-interpretive modeling
Authors:
Leila shahbazi Javan; Mohsen Rasoulian
Abstract:
The present study is an attempt to determine and prioritize the key factors in success of customer relationship management. Study population was comprised of employees and customers of Bank Refah branches based in Qom, Iran. Questionnaires were used for collecting the data and the data analyses were carried out using Cronbach’s alpha (to check reliability of questionnaire), confirmatory factor analysis, Liserel, and interpretative structural modeling.
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Article title:
Improved rotor speed brushless DC motor using fuzzy controller
Authors:
J. MOSTAFAPOUR, A.BADRI , E.OGABI
Abstract:
brushless DC (BLDC) Motors have advantages over brushed, direct current (DC) Motors and, Induction motor (IM). They have better speed verses torque characteristics, high dynamic response, high efficiency, long operating life, noiseless operation, higher speed ranges, and rugged construction. Also, torque delivered to motor size is higher, making it useful in application where space and weight are critical factors. With these advantages BLDC motors find wide spread application in automotive appliance, aerospace medical, and instrumentation and automation industries This paper can be seen as fuzzy controllers compared to PI control BLDC motor rotor speed has improved significantly and better result can be achieve .
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Article title:
The effect of elements of service marketing mix on brand equity, from the customers’ point of view (Case study: branches of Melli Bank in Hamadan)
Authors:
Shiva Fathian; Alireza Slambolchi; Kambiz Hamidi
Abstract:
This study aimed at examining the impact of elements of service marketing mix on brand equity, from the customers’ point of view (Case study: branches of Melli Bank in Hamadan). And using descriptive-survey research method, and from both forms of data collection, library (the study of literature, articles and sites), and field studies (questionnaire), we addressed the evaluation of the relationship between the independent variable (service marketing mix) and its seven dimensions, including service’s nature, price, and distribution, promotion, personnel, physical evidences, and the banking procedures, with the dependent variable (that is, brand equity from the customers’ point of view).
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Article title:
THE RELATIONSHIP BETWEEN ELEMENTS OF MARKETING MIX AND BRAND EQUITY
Authors:
Shiva Fathian; Alireza Slambolchi; Kambiz Hamidi
Abstract:
Today, achieving the stable competitive advantage is one of the most important tools in the business world. To this aim, with creating and using the powerful brand equities, the firms have entered into different competitive fields. Perceive importance which lies on effect of selected marketing mix elements on Brand equity in current situations within competitive markets helps the decision makers to get more information on how to use selected marketing mix elements, and choose a mix of these elements which leads to increasing brand equity, and in the end leads to profitability, because from managerial perspective, brand equity proposes competitive advantage for the company.
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Article title:
The investigation of the couples divorce event and its causer factors in Kerman
Authors:
Ezatollah Malekpour; Gilan Niknezhad; Parvin Taherifar
Abstract:
Divorce is separation of woman from man, free from the shackles of marriage and freedom of marriage, that is not only disruptive the most fundamental social institutions (family), but also its bad effects include in all aspects of society, children lose their main sanctuary and involve accolade in sea waves community (Kh).
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Article title:
Investigating fake product’s purchase behavior
Authors:
Khosrozadeh, Shirin
Abstract:
Ethical considerations are playing an increasingly important role in consumer decision making (Creyer and Ross, 1997). there are a rising number of products carrying ethical labels such as Fair trade and an increased clarity on information carried by the products. As a result, consumers are facing a growing number of choices in supporting ethical attributes and issues. What it says on the labeling and packaging changes consumers’ behaviors, attitudes and willingness to pay (Caswell, 1992; Lee and Hatcher, 2001).
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Article title:
Investigating the effect of nationalism on customer purchase intention with an emphasis on the main producing country (Case study of Mazda car owners)
Authors:
Zahra Alipoor Darwish; Mohammad Goudarzi
Abstract:
One of the factors affecting the process of buying, is the producing country and the origin of goods. Many people generalize the mentality of a country to all goods made by that country. The present study is based on descriptive-survey methods. The population consisted of Mazda owners in Tehran province. The simple random sampling method will be used using database of the bank customers. To determine the sample size according to Morgan table we will have 384 subjects, and will be used according to the results of the pretest. To analyze the data, SPSS and SmartPLS software were used.
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Article title:
Investigating the effect of product knowledge on customer purchase intent with an emphasis on the main producing country (Case study of the owners of Mazda cars essembled by Bahman Motors Company)
Authors:
Zahra Alipoor Darwish; Mohammad Goudarzi
Abstract:
One of the factors affecting the process of buying, is the producing country and the origin of goods. Many people generalize the mentality of a country to all goods made by that country. This could be effective for the brand in taking top brand strategies. In this study, we investigate the effect of the manufacturing country, product knowledge of the customer and nationalism on customer purchasing intent.
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Article title:
How to reduce costs and manage risk in the upstream oil and gas industry with enterprise project portfolio management solutions Case study :Iranian oil company
Authors:
Seyed Saeed Madani
Abstract:
Cost reduction and risk management are two key concepts in managing and controlling the process of upstream oil and gas industry and have significant effect on improving the efficiency and effectiveness of final products. Generally, oil and gas companies face with so many hazard matters and materials and in this case using a framework for controlling the procedures and activities is so vital. In this paper, a common framework based on enterprise project portfolio management is presented in order to review useful solutions. The results of the current research could be useful for oil and gas contractors and companies.
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Article title:
THE RELATIONSHIP BETWEEN INTELLECTUAL CAPITAL AND MARKETING MIX MANAGEMENT IN TRAVEL AGENCIES
Authors:
M. Ebrahimi and F. Fehrest
Abstract:
This article investigates the relationship between two variables, intellectual capital and marketing mix management to see if IC can bring about a kind of marketing capability in tourism industry or not. The target society is travel agencies and the sample has been taken from travel agencies in Shiraz, Iran. After studying the research literature and framework, two questionnaires have been developed, managers and experts in 63 travel agencies have responded the intellectual capital questionnaire and 211 customers responded the marketing mix management questionnaire in 63 travel agencies.
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Article title:
The study of Organizational Citizenship behavior and Staff Performance (Case study: Dana Insurance Company)
Authors:
Amir Mah yar Pakati, Ali Mahdizadeh Ashrafi, Shahram Bandpey
Abstract:
Staff activities in the organization are related with the customers. These activities are vital in developing the relationships with the customer and so skills, attitudes and staff behavior is important in this field since finally, people are responsible for service quality. Research methodology is practical and correlational descriptive. Population includes 500 people and participants are 217 staffs of Dana Insurance Company. Data was analyzed and using SPSS software and all the hypotheses were meaningful.
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Article title:
A process model of Entrepreneur University with knowledge Management Approach
Authors:
Fereydoon Azma; AmirReza Alizadeh Majd; Parisa Torki
Abstract:
Due to the challenging world of today, lack of trust is intensified and the life cycle of the products is lowered and the university services as a part of the social system cannot play the role of a calm island in the society but it should play the role of the main columns for the society. So, the universities should provide the conditions in the society and treat the individuals which can save the economy from the crisis and make a better condition for the economy by entrepreneurship.
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